Thursday, 1 July 2010

Aviation Heritage Lincolnshire reaches for the skies

Visit Lincolnshire has been supporting the Aviation Heritage Lincolnshire (AHL) partnership launch their new campaign to local residents and visitors.

A recent press trip in April produced outstanding national coverage in the Telegraph plus the Sunday Express and Press Association titles.

The latest activity, to pay tribute to Fighter Command based in Lincolnshire during WW2, has been covered by local and regional press with a three night special feature on BBC Look North (Tuesday 29 June - Thursday 1 July 2010), as well as coverage on ITV Calendar News and Radio Lincolnshire.

A number of high profile events have taken place with dignitaries attending from across the world. The events included ‘A Tribute to the Nation’, ‘Canada Day’ and ‘Tribute to the American Eagle Squadrons’ from WW2.

Championing Lincolnshire’s ‘Visitor Economy'

The Visitor Economy concept embraces culture, heritage, retail, food and drink; as well as traditional tourism.

Together they enhance the reputation of Lincolnshire as places to live, visit, work and invest.

In recent weeks Marc Etches, Interim Chief Executive at VL has given two interviews to the local media about Lincolnshire’s evolving visitor economy.

These have included Peter Levey lunch time BBC Radio Lincolnshire show, and BBC Look North.

Visitlincolnshire.com named top website by TravelMole

Visitlincolnshire.com has been named as one of the best ‘Tourist Board Websites’ in the country by TravelMole – the leading online community for the travel and tourism industry.

Lincolnshire went head to head with two rival destination websites - Yorkshire.com and visitblackpool.com, both of whom were nominated in the same public vote for ‘websites that break through the ordinary to impress their clients and visitors’ in TravelMole’s 7th annual web awards.

Visitlincolnshire.com was piped to the post by Yorkshire.com at an awards ceremony on Thursday 17 June in London.

“We’re absolutely delighted to have been nominated,” said Emma Tatlow Deputy Chief Executive and Head of Marketing at Visit Lincolnshire. “Over the past year we’ve been working hard to deliver a website that acts as a 24/7 shop window into the county – showing visitors and residents alike exactly what’s on offer.

“We’ve had fantastic feedback - not only for the way the website looks, but for its easy navigation and search facilities which are essential for helping people find what they looking for. Being nominated for such a prestigious industry award is the icing on the cake and recognition from TravelMole could mean an increase in business for Lincolnshire’s visitor economy.”

• Visit Lincolnshire receives up to 30,000 unique visitors per month.
• In spring 2010 Visitlincolnshire.com migrated to a new platform to improve performance and functionality.