Thursday, 23 July 2009
Get the edge on Quality
I've just been passed a glossy mag by our Quality Manager, Sarah Gravelle: no, not the latest issue of Vogue (although we do talk shoes on a regular basis) but VisitEngland's summer edition of Quality Edge. Having had a good thumb-through with my morning coffee, I can see why Sarah raves about this magazine each time it arrives on her desk.
Firstly, there's a range of 'hot topic' articles - such as how to widen your appeal to an overseas audience, embracing the era of the credit card transaction and - for us nosey types - 'a Day in the Life'; this edition spotlights a four-star hostel in the Lake District. Amongst the undeniably useful selection of practical advice you'll find a generous offering of tips and ideas too.
Quality Edge is a bit of a no-brainer: free business advice, industry insight and oodles of handy hints... It easy to get hold of - you can read the Summer 2009 issue and download any back issues, all free of charge at http://www.tourismtrade.org.uk/quality/QualityEdge . Once you've taken a look, do let us know what you think. CL
Thursday, 16 July 2009
Latest press coverage: The Times
Last month our media team were approached by respected walking guru and journalist, Christopher Somerville. After providing Christopher with some routes and ideas it seems our ever persuasive approach did the trick - with an article in last weekends copy of The Times worth c. £25k in press coverage.
Happily for us whilst many of Christopher's friends have 'little love' for our fair county, it seems he was mesmerised by our 'undiscovered walking country'. Jolly good stuff we think.
Read the full article...
Happily for us whilst many of Christopher's friends have 'little love' for our fair county, it seems he was mesmerised by our 'undiscovered walking country'. Jolly good stuff we think.
Read the full article...
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