Latest reports show tourism boost for the county

We’ve just received the latest reports from East Midlands Tourism, the tourism arm of the regional development agency emda, evaluating how successfully we promoted Lincolnshire as a visitor destination last year – and the news is good.

The result of the evaluation allow us to improve our promotions of the county, and increase the number of visitors looking to Lincolnshire as a place to visit, eat and explore in the future.

The evaluation focused on our two core marketing campaigns called Big Skies Coast and Essential England, and the key highlights included:

Big Skies Coast Marketing Campaign

• Between 2009/10 the additional visitor spend was £2.5million.

Essential England Marketing Campaign

• Between 2009/10 the additional visitor spend for the county was over £5 million.

As well as the income generated for the local visitor economy, the research also revealed that our marketing materials; including e-newsletters, mailings and visitor guides had proved highly effective in attracting and securing bookings from day trippers and short breaks holiday makers.

If you want more information about getting involved in our latest work and opportunities contact Sharon Stone on 01522 561661 or email sharon@visitlincolnshie.com .

Further statistics from the evaluation showed that:

• 95% of people said that the visitor guide ‘Visit Lincolnshire 2009’ had a positive influence on their decision to visit.
• 95% of people said that the visitor guide ‘Skegness & Mablethorpe 2009’ had a positive influence on their decision to visit.
• 81% of people found out about the Lincolnshire coast through Visit Lincolnshire’s website, adverts and brochures.
• £39.50 is the average spend per person per night for staying visitors, £24.50 average spend per person per night for day visitors on the Lincolnshire coast.
• £48.04 is the average spend per person per night for staying visitors, £39.88 is the average spend per person per night for day visitors throughout the county.
• 96% of are likely to recommend Lincolnshire to friends, relatives or colleagues.