VL champions coastal tourism

A local press title has published a good news article, generated by Visit Lincolnshire, about the positive impact coastal tourism is having on the wider visitor economy of the county.

The story originated from a national tourism report issued by Sheffield Hallam University in July and focused on the growth potential of coastal tourism throughout the UK.

Visit Lincolnshire worked with East Lindsey District Council to ensure this national data could be used at a local level to demonstrate the strength and growth potential of the county’s visitor economy in the wake of the national recession.

Read the full article here….

"This article not only embraces the visitor economy concept, it also highlights Visit Lincolnshire’s role in uniting stakeholders, members and tourism businesses to grow the economy in the future, ’’ said Emma Tatlow, Deputy Cheif Executive and Head of Marketing at Visit Lincolnshire.

Local and international PR success for Aviation Heritage Lincolnshire

Visit Lincolnshire’s newly hosted Aviation Heritage Lincolnshire (AHL) team has reported one of its most successful months to date after organising three high profile internally attended tributes and two open presentations about Lincolnshire’s contribution to Fighter Command during WWII.


In late June and early July, three events were planned by AHL at RAF bases and heritage sites round the county.

Local press coverage was generated by AHL and VL around these events. This included a three night special series on BBC Look North and further coverage on ITV Calendar news, Radio Lincolnshire, Lincolnshire Echo and online BBC News.

The series of events has also sparked future interest in potential visits to the county from overseas. One strand of this is an opportunity to include the former RAF base at Hemswell and the base at Kirton in Lindsey as part of an American heritage trail in the north of the county.


Contacts have also been established between AHL and the RAF Museum’s American Foundation.In addition, following publicity of the events over in Canada, a Canadian veteran and former pilot has made enquiries about organising a group tour to Lincolnshire by former member of the Canadian Air Force in 2011.Building these relationships is key to developing the work of AHL.

New guide is launched for VL’s City Breaks campaign

A brand new ‘Welcome to Lincoln’ glossy lifestyle magazine has been launched to bring more visitors into Lincoln, and inspire local residents to enjoy their city this summer.

30,000 copies of the publication which has been produced by Visit Lincolnshire in partnership with Lincoln Business Improvement Group are being distributed to accommodation providers, shops and eateries around the city.

Its aim is to fill a gap in the market by providing the latest information about summer events and activities in an easy to read and inspiring format, to bring summer in the city of Lincoln to life for its readers.

Emma Tatlow, Deputy Chief Executive and Head of Marketing at Visit Lincolnshire said “Feedback on the new ‘Welcome to Lincoln’ guide has been very positive; it is a practical guide to the city that readers will want to keep throughout the summer months – and beyond.

“The guide is one element of our city breaks campaign which is raising the profile of Lincoln as a visitor destination – aiming to grow Lincoln’s visitor economy and encourage residents of the city and the wider county to explore what is on their doorstep. The guide is supported by an award winning website Visitlincolnshire.com as well as social media, PR and national press adverts.”

Matt Corrigan from Lincoln Business Improvement Group (BIG) added,

“We are delighted with the support we have received from local businesses for this guide, and the guide compliments the new visitor map Lincoln BIG published last year. Overall we are starting to build the portfolio of information that Lincoln needs to be a serious tourism destination.”

The guide is the first of a series planned to promote the city through the seasons. It will be followed by the Lincoln at Christmas brochure in November.

A competition to win a luxury cheese hamper from the Cheese Society in Lincoln has been included in the guide.