Visit Lincolnshire is delighted with the local support it has received to pick a new cover images for the Visit Lincolnshire Guide 2011.
Encouraging local residents and visitors to take part in the production of the 2011 guide has helped promote the work VL does for the wider visitor economy and the role of the flagship guide has in promoting the county as a tourist destination.
The competition was launched in May through the local media and Visit Lincolnshire’s social media channels.
More local press coverage will be drip fed at significant stages of the competition when the cover shot is chosen, designed into the front cover and eventually printed.
In July the bar was raised for quality competition entries when the current 2010 guide’s cover scooped a prestigious national industry award for Brochure Cover of the Year from the British Resorts and Destinations Association (BRADA) annual conference.
Commenting on the entries for the competition Emma Tatlow Deputy Chief Executive and Head of Marketing said “We were thrilled to receive 128 entries for the competition. There was a fantastic array of different shots from all over the county. Choosing a winner, and taking into consideration the public vote is certainly going to be tough.
“By promoting the shortlisted images through our facebook social media channel we are encourage more people to join as VL’s Facebook friends. In the short term this will allow people to post comments about the photos in this competition – and in the future we’ll have grown our list of Visit Lincolnshire friends who will be kept up to date with the latest county news.”
The winning photo for the guide will be printed on 70,000 visitor guides and distributed all over the UK.
The guide attracts visitors to Lincolnshire for short breaks boosting the value of Lincolnshire’s Visitor Economy, currently £958 million.
Latest campaign evaluation showed that 95% of visitors said previous guides had influenced their decision to visit – making the selection of a front cover essential to its success.
The 20 shortlisted images for the cover have been whittled down to four. Out of these four the winner will be announced in the next few weeks.
No comments:
Post a Comment