New guide is launched for VL’s City Breaks campaign

A brand new ‘Welcome to Lincoln’ glossy lifestyle magazine has been launched to bring more visitors into Lincoln, and inspire local residents to enjoy their city this summer.

30,000 copies of the publication which has been produced by Visit Lincolnshire in partnership with Lincoln Business Improvement Group are being distributed to accommodation providers, shops and eateries around the city.

Its aim is to fill a gap in the market by providing the latest information about summer events and activities in an easy to read and inspiring format, to bring summer in the city of Lincoln to life for its readers.

Emma Tatlow, Deputy Chief Executive and Head of Marketing at Visit Lincolnshire said “Feedback on the new ‘Welcome to Lincoln’ guide has been very positive; it is a practical guide to the city that readers will want to keep throughout the summer months – and beyond.

“The guide is one element of our city breaks campaign which is raising the profile of Lincoln as a visitor destination – aiming to grow Lincoln’s visitor economy and encourage residents of the city and the wider county to explore what is on their doorstep. The guide is supported by an award winning website Visitlincolnshire.com as well as social media, PR and national press adverts.”

Matt Corrigan from Lincoln Business Improvement Group (BIG) added,

“We are delighted with the support we have received from local businesses for this guide, and the guide compliments the new visitor map Lincoln BIG published last year. Overall we are starting to build the portfolio of information that Lincoln needs to be a serious tourism destination.”

The guide is the first of a series planned to promote the city through the seasons. It will be followed by the Lincoln at Christmas brochure in November.

A competition to win a luxury cheese hamper from the Cheese Society in Lincoln has been included in the guide.