Keep it Real is a new toolkit to help tourism businesses to sell sustainability as part of their unique offer. It is designed for those businesses who have already taken action to be more sustainable and want to maximise the marketing opportunities that may exist. Produced by England’s Regional Tourism bodies in association with VisitEngland and written by the International Centre for Responsible Tourism the toolkit is packed with case studies from around the country. By illustrating the Who, Why, Where, When and What is involved Keep it real is designed to give businesses the confidence to talk about sustainability and make it part of their sales proposition.
The toolkit is available as an online document at www.visitengland.com/keepitreal where it can be downloaded if preferred at no cost.
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