Lincolnshire’s Visitor Guides are the best in the country

Two visitor guides created by Visit Lincolnshire have scooped prestigious industry awards at the annual British Resorts and Destinations Association (BRADA) conference held at Butlins, Skegness in June.

‘Skegness & Mablethorpe 2010’ and ‘Visit Lincolnshire 2010’ received second and third prize respectively in the Brochure Cover of the Year category, piped to the post by The Isle of Scilly who snatched first prize.

The BRADA awards are hosted by the leading experts in the travel and tourism industry, and the 2010 ceremony saw the county guides secure prizes for the most striking and effective front cover within the brochure category.

“We are absolutely delighted the guides have won national acclaim for the second year running,” said Emma Tatlow Deputy Chief Executive and Head of Marketing at Visit Lincolnshire.

“We produce the guides in partnership with Lincolnshire County Council, East Lindsey District Council and all the local authorities and they form a vital introduction to what Lincolnshire can offer visitors and local residents all year round.

“Selecting the correct cover image for a visitor guide is critical because it has to work very hard to gain people’s attention in a competitive market place – and fantastic pictures of the county can inspire future visits.

“It’s incredible to think Lincolnshire took the majority of the awards, scooping two of the three awards in the national category. The competition was really tough when you consider how many other destinations in the UK produce visitor guides.”

The 2010 Skegness and Mablethorpe Guide was produced by Visit Lincolnshire on behalf of East Lindsey District Council.