Our latest business event on Wednesday 14 July was almost at maximum capacity thanks to businesses, and sport organisations signing up to learn how they can take advantage of Olympic opportunities surrounding the 2012 games.The event was delivered in partnership between Visit Lincolnshire and the Lincolnshire Sports Partnership, with support from East Lindsey District Council, North Kesteven District Council, Boston Borough Council, East Midlands Development Agency (emda) and Lincolnshire County Council.
We’re delighted to announce the event has received the prestigious ‘Inspire Mark’; the official badge of approval from the London 2012 Inspire Programme – making it the only business event in the East Midlands to be granted its use.
The event, called ‘Working Together for the Games’, at Market Rasen Race Course, is one of a series being planned by Visit Lincolnshire in the run up to the 2012 Olympic Games.
The London 2012 Inspire Mark, which has been given to this event, recognises innovative and exceptional projects that are directly inspired by the 2012 Olympic and Paralympic Games.
‘Working Together for the Games’ is focused on maximising the opportunities sporting events can bring to a range of businesses across Lincolnshire and how they can contribute towards the county’s Visitor Economy.
“We want to inform and help businesses understand the wider opportunities sporting events can bring to them and a destination like Lincolnshire,” said Emma Tatlow, Deputy Chief Executive and Head of Marketing at Visit Lincolnshire.
“Sports Tourism is an important element of the Lincolnshire’s Visitor Economy and we’re urging local businesses to embrace it and benefit from the forthcoming opportunities”
“Over the next 10 years the UK will host a number of global sporting events including the 2010 Ryder Cup and the 2012 Olympic Games, through to the 2014 Commonwealth Games and the 2015 Rugby World Cup.
The Leader of East Lindsey District Council, Councillor Doreen Stephenson, said: "I would like to congratulate Visit Lincolnshire on achieving an Inspire Mark from the Olympic Committee in recognition of Working Together for the Games. It is important that the work in our county is recognised nationally as best practice and this is another great example of how we're leading the way. We must continue to focus our efforts on developing tourism to support our economy and create jobs all year round for local people. Visit Lincolnshire is instrumental in helping us to drive forward this vision and I'm delighted they've received national recognition for their work."
“This decade of sport and the associated training and interest in participation presents an opportunity for accommodation providers and host venues to accommodate the teams involved in the sporting events, not to mention the spectators who may be looking to combine it with a short break in the UK."
Seb Coe, Chair for the London Organising Committee of the Olympic Games and Paralympic Games said: “Working together for the Games’ is encouraging Lincolnshire’s businesses to fulfil their potential. I am proud that with the help of partners such as Visit Lincolnshire and the Lincolnshire Sport Partnership we are delivering on our vision to use the power of the Olympic Games and Paralympic Games to boost participation in Lincolnshire.”
More information on the Inspire programme:
The Inspire programme is run by the London Organising Committee of the Olympic and Paralympic Games. It is an opportunity for everyone to be a part of the London 2012 Games – a broad participation programme spanning sport participation, education, sustainability, volunteering, and business opportunities & skills.
New opportunities are being created to inspire young people and encourage the whole of the UK to join in.About London 2012: The London 2012 Olympic and Paralympic Games are delivered by two key organisations – the London 2012 Organising Committee (LOCOG) and the Olympic Delivery Authority (ODA).
LOCOG is responsible for staging a memorable Games in 2012. They will deliver the best possible Olympic and Paralympic Games experience for everyone involved, enabling a lasting legacy and inspiring people to join in.
The Olympic Delivery Authority (ODA) is the public body responsible for developing and building the new venues and infrastructure for the Games and converting the Olympic Park for long-term use after the Games.
In the summer of 2012, the UK will come alive with the Olympic and Paralympic Games. The four-year Cultural Olympiad will reach a climax with the Olympic Games Opening Ceremony on 27 July. This event marks the start of the 60-day festival of sport and culture across the UK that is the Olympic and Paralympic Games.Find out the latest from the London 2012 HQ blog –london2012.com/blog
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